This past weekend after he scored PSG's opening goal against Caen he ripped off his jersey to show off what I thought was a new collection of tattoos. But I was very wrong.
It turns out that the Swedish striker partnered with the World Food Program to tattoo across his body (temporarily) the names of 50 individuals who were all suffering from hunger. A couple of days later a video starring Ibrahimovic surfaced on Youtube explaining the stunt.
"Wherever I go people recognize me, call my name, cheer for me. But there are names no one cares to remember. That no one cheers for," he said.
"From now on I want this support to go to the people who really need it. So whenever you hear my name, you will think of their names. Wherever you see me, you will see them."
This is an incredible statement by the big Swed. Zlatan is using his platform as a popular celebrity to bring to raise awareness around world hunger. This is pretty unprecedented of a goal celebration.
It is pretty routine for professional soccer players to volunteer at local fundraiser and youth soccer camps.
Soccer players have such an enormous platform because of the global reach soccer has and its reaching to someone take advantage of it - in a positive way. Because its pretty routine for professional soccer players to just volunteer at local fundraisers, youth soccer camps and sign some shirts. Cheer to Zlatan for raising the bar.
Check out the video below but MORE importantly check out the actual campaign.

This is so so so sweet and very humbling.It's great to see how much a player can care about the status of one person who is completely alone and then turn it around and make it known by using his own celebrity status. The question know is if the audience is understanding this concept and doing something for those 50 names that are suffering from hunger?
ReplyDeleteZlatan would be the first to perform a stunt like this. I think it's great to see players using their influence and fame for promoting the issues of the world instead of personal glory. I would like to see some follow-up for Ibrahimovic to really give some weight to his statement. Then maybe other iconic players will follow.
ReplyDeleteLaura, I don't know. What I think many social campaigns lack are visible metrics for us to see the actual impact of their project. Many teams and players say we raised this much money or reached out to this many people but then don't tell you if that ACTUALLY impacted the lives of those it was intended for.
ReplyDeleteDawn, he has worn boats that had 805 million on it and has well as participated in events with World Food Program. Check out the links below
ReplyDeletehttps://twitter.com/Ibra_official/status/567756713663922176
https://twitter.com/Ibra_official/status/568726664076775424
https://twitter.com/Ibra_official/status/570222452313329664